I was commissioned by Artisan 34 to create a series of prints for their brand "Willow Road." Referencing Artisan 34's brand guidelines, I made patterns around the brand's mood board and color palette. I hand painted dainty florals, botanicals, galloping horses, and organic abstract shapes, and vectorized them, seamlessly blending into the brand's core aesthetic, inspired by the countryside.

This pattern design project showcases two Valentine's Day-themed seamless repeat patterns. Inspired by the holiday's traditional iconography, such as hearts and flowers as universally recognized symbols of love, I decided to incorporate these elements in nuanced ways. The first pattern features "Lovebug" motifs, light pink and red ladybugs adorned with hearts. For the second pattern, I created a tulip illustration, highlighting the sophistication of simple shapes and lines, and delicate movement. I faced the challenge of ensuring gaps of white space were filled in accordingly and that both patterns were cohesive and balanced.

Couture wedding stationery company Smitten Boutique, based in Chicago, IL, commissioned me to create illustrations for their client's wedding stationery, including their save the date, which took place at the Chicago Field Museum, and their wedding itinerary, which is Valentine's Day themed.

After researching Bread Beauty Supply’s branding and visual identity, I created digital advertising materials for the brand's existing product called “Mud Mask." I made two promotional website banners, one vertical, and one horizontal, ensuring a clean layout and readability for both orientations. I developed original copy and created CTA buttons following their minimalist aesthetic, matching their rounded, san-serif typography, and green color palette. Additionally, I made an Instagram carousel showcasing the benefits of using Mud Mask, selecting the bright green from the packaging for the callout text.

Cafe Terra is a brand concept I developed, inspired by the idea of a globally influenced cafe that celebrates traditions and flavors from around the world. This campaign showcases the cohesive visual identity I created, featuring a warm, earthy color palette, a handwritten typographic logo, a thoughtfully designed menu, and product and packaging mockups, reflecting the cafe's global inspiration and mission to connect cultures through a shared immersive experience.

Building on the concept of self-care, this 6-page editorial magazine features a clean layout, a cohesive pink color palette designed to engage its audience, and minimalist typography that enhances the overall aesthetic. Utilizing the grid, I ensured horizontal and vertical alignment. I also included my original hand-drawn editorial illustrations to create playfulness and visual interest against the bold type.

I developed a cohesive campaign for a mock brand I created called "June Kidswear," a children's clothing company that focuses on adaptability, practicality, and giving back to communities in need. Along with the brand concept, I created a custom typographic logo and mark, print collateral, promotional materials, a website banner, and packaging mockups featuring my original illustrations.